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ENRON BROADBAND SERVICES INKS DEAL TO STREAM ATOMFILMS'
INNOVATIVE SHORT-FORM FILMS AND ANIMATIONS
FOR IMMEDIATE RELEASE: Tuesday, April 11, 2000
HOUSTON -- Enron Broadband Services, a wholly owned subsidiary of Enron Corp. and a leader in the delivery of high-bandwidth application services, announced today it has signed a contract with AtomFilms, a leading next-generation entertainment company focused on creating a mass market for short films, animations and digital media. AtomFilms will utilize Enron's streaming media capabilities to deliver online film festivals and shorts from its catalogue of exclusively licensed titles over Enron's broadband-optimized fiber optic network, the Enron Intelligent Network™.
Enron's solution ensures AtomFilms' delivery of Academy Award winners, international film festival hits and cutting edge digital animation in a richer, more reliable fashion than can be achieved by simply sending the content through the oversubscribed public Internet. Enron transmits television quality audio and video at speeds up to 50 times faster than the Internet.
"High bandwidth capacity with the scalability options and advanced control system monitors afforded by Enron's network is crucial for end-users' highest quality experience, regardless of viewing venue," said Joe Hirko, CEO of Enron Broadband Services. "Enron's broadband solutions maximize the presentation of the innovative work that has made AtomFilms one of the top entertainment web sites."
"AtomFilms' mission is to revolutionize the way entertainment is created, marketed, distributed and consumed," said Mika Salmi, founder and CEO of AtomFilms. "Enron's streaming solution and intelligent network keep us at the forefront of our main objectives: delivering world class short-form content to consumers, providing a showcase for new filmmaking talent, enriching the experience of our audiences and setting new standards for the delivery of creative entertainment."
AtomFilms also will draw on the capabilities of Enron's broadband applications and the Enron Intelligent Network to stream live film festivals to viewers around the globe, showcasing filmmakers and performers to film fans 24 hours-a-day, seven days-a-week.
About AtomFilms
AtomFilms is a leading next-generation entertainment company focused on creating a mass market for short films, animations and digital media. A loyal supporter of independent filmmakers and animators, AtomFilms has built a platform for artists looking for worldwide distribution. AtomFilms markets and distributes high-quality short form entertainment to audience's worldwide, with significant presence on major Internet sites, broadband services, television, airlines and home entertainment companies. AtomFilms.com is one of the top twenty entertainment sites, according to Media Metrix, and listed as one of the top ten best movie-related sites by Entertainment Weekly. AtomFilms was also rated "best of the web" for online entertainment by U.S. News & World Report. PC Magazine recognized AtomFilms as one of the top five entertainment web sites in 1999. An independent company founded in 1998, AtomFilms has offices in Seattle, Los Angeles, New York and London. More information about AtomFilms can be found on the Internet at http://www.atomfilms.com.
About Enron Broadband Services
Enron Broadband Services is a leading provider of high quality, broadband Internet content and applications. The company's business model combines the power of the Enron Intelligent Network, Enron's Broadband Operating System, bandwidth trading and intermediation services, and high-bandwidth applications, to fundamentally improve the experience and functionality of the Internet. Enron introduces its Broadband Operating System to allow application developers to dynamically provision bandwidth on demand for the end-to-end quality of service necessary to deliver broadband content. Enron has also created a market for bandwidth that will allow network providers to scale to meet the demands that increasingly complex applications require.
Enron is one of the world's leading electricity, natural gas and communications companies. The company, which owns approximately $33 billion in energy and communications assets, produces electricity and natural gas, develops, constructs and operates energy facilities worldwide, delivers physical commodities and financial and risk management services to customers around the world, and is developing an intelligent network platform to facilitate online business. Enron's Internet address is www.enron.com. The stock is traded under the ticker symbol, "ENE."
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Click here to download this press release in Microsoft Word format.
For additional information please contact:
Claudia Johnson
503-886-0666
Enron Broadband Services
Claudia_Johnson@enron.net
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