ENRON WINS THREE-YEAR CONTRACT TO STREAM BROADBAND CONTENT FOR DIGITAL ENTERTAINMENT NETWORK
FOR IMMEDIATE RELEASE: Thursday, February 10, 2000
HOUSTON - Enron Broadband Services, Inc., a wholly owned subsidiary of Enron Corp. and a leader in the delivery of high-bandwidth application services, announced today a three-year contract with Digital Entertainment Network (DEN.net), one of the premier online entertainment networks, to deliver DEN.net’s streamed broadband content to desktop viewers. DEN.net will use Enron’s ePowered™ Media Cast product to deliver its youth-oriented, high bit rate streamed content over the Enron Intelligent Network™, a broadband overlay to the public Internet.
DEN.net is employing Media Cast to deliver its originally produced online programming in a richer and more reliable fashion than can be achieved by simply sending content through the oversubscribed public Internet. Media Cast, which works transparently to end-users, transmits broadcast quality audio/video at speeds up to 50 times faster than the public Internet, providing high fidelity sound and synchronized audio and video to enhance the desktop user’s experience.
“The DEN.net contract signifies the coming together of two Internet industry pioneers,” said Joe Hirko, CEO of Enron Broadband Services. “Our streaming media product delivered over a Pure IP™ network is the perfect complement to DEN.net’s online entertainment, and DEN.net viewers are in for a truly enhanced Internet experience.”
DEN.net’s website, www.den.net, delivers a one-stop destination for Generation Y through a hybrid of interactive content and information services. DEN.net has created Listening Posts for all its shows to offer its audience access to the best bands. In addition, the site offers an array of e-commerce, community, chat, personalization and other technology enhancements to enrich the programming targeted for this new generation.
“Our relationship with Enron Broadband Services represents another step towards enhancing the delivery quality of our multi-media broadband content and in continuing to surpass the expectations of our audience,” said Greg Carpenter, CEO and COO of DEN.net.
The high level performance of Media Cast results from its ability to direct content closer to end users on distributed server points throughout Enron Intelligent Network, enhancing quality of service and the desktop experience.
About Enron Broadband Services
Enron Broadband Services is a leading provider of high quality, broadband Internet content and applications. The company’s business model combines the power of the Enron Intelligent Network, Enron’s Broadband Operating System, bandwidth trading and intermediation services, and high-bandwidth applications, to fundamentally improve the experience and functionality of the Internet. Enron introduces its Broadband Operating System to allow application developers to dynamically provision bandwidth on demand for the end-to-end quality of service necessary to deliver broadband content. Enron has also created a market for bandwidth that will allow network providers to scale to meet the demands that increasingly complex applications require. A wholly owned subsidiary of Enron Corp. (NYSE: ENE), Enron Broadband Services can be found on the Web at www.enron.net.
Enron is one of the world’s leading electricity, natural gas and communications companies. The company, which owns approximately $34 billion in energy and communications assets, produces electricity and natural gas, develops, constructs and operates energy facilities worldwide, delivers physical commodities and financial and risk management services to customers around the world, and is developing an intelligent network platform to facilitate online business. The stock is traded under the ticker symbol, “ENE.”
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For additional information please contact:
Claudia Johnson
503-886-0666
claudia_johnson@enron.net
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