Medium-size Business Market
In the first three years of U.S. operation, Enron
Energy Services has been squarely focused on Fortune
1000 customers. But U.K.-based Enron Direct has
successfully penetrated the immense medium-size
business market, proving that we can sell energy to
smaller enterprises in a truly open retail market.
Since gaining regulatory approval in February
1999 through the end of 2000, Enron Direct has
acquired more than 130,000 gas and power customers,
and continues to grow at a substantial rate.
The profitability of these smaller accounts comes
from Enron’s long-term price risk management capability
and Enron Direct’s low-cost sales channels. Our
high expectations for medium-size businesses are
reflected by the rapid expansion of the European
operation. Enron Directo already is active in Madrid,
Spain, and similar businesses will be launched in
other countries as well.
It is our strong belief that Enron is uniquely
positioned to benefit both in the United States and
Europe from the world’s steady shift toward deregulated
energy markets. We will continue to provide
sensible market solutions for the effective management
of energy costs, and will continue to build a
dynamic global retail business to drive company
profits and sustain our reputation for innovation.